Until the introduction of the Fender Squier series, Fender had never produced lower priced guitars based on its main Stratocaster and Telecaster models and had always used different model designs for its lower priced guitars.
In the late 1970s and early 1980s Fender was facing competition from lower priced Japanese made guitars.
It was established in 1890 by Victor Carroll Squier in Battle Creek, Michigan. By 1975, Squier became defunct as a manufacturer and a brand name for strings, as Fender opted to market its strings under the Fender brand name.
Squier Company manufactured strings for violins, banjos, and guitars.
Mid–1997 the CIJ logo was the only one used on Fender guitars coming out of Japan (with exception the Squire series). I really don’t know, but the MIJ logo Fenders were for the USA market.
Fender Musical Instruments Corporation entered the picture in the 1950s, when the V. Squier Company began supplying Southern California inventor and businessman Leo Fender with strings for his unusual new electric guitars. Before the Fender Squier line of guitars was introduced in 1982, Fender was making lower priced guitars such as the Fender Lead series at its Fullerton, California plant.Cookies sind Dateien, die auf Deinem PC im Browser-Cache abgelegt werden.Sie sind zum Beispiel dafür da, um Dir Benutzername anzuzeigen, damit Du den nicht immer wieder neu angeben musst oder um Logindaten aufrechtzuerhalten, so lange Du angemeldet bist oder für mich, um herauszufinden was Dich als Benutzer auf meiner Website interessiert.I’m not going to be including late ‘80s Korean Squiers in this piece.I've now added a full study of the first Korean Squiers, which you find in The Truth About... But suffice it to say that the ‘80s Korean Squiers were inherently and consistently inferior to their Japanese predecessors, and they had what I’d describe as ‘double-take’ retail prices.